Emily LaJaunie - Michael Chatfield Publications

November 2022—May 2023

I was the in-house designer, solely in charge of guiding and maintaining the brand in all areas of visual design, including producing graphics for websites, sales and landing pages, product graphics, email campaigns, Kickstarters, and book mock-ups.

https://michaelchatfield.com/

Website Banners

New Releases: Illustrated

Free Fleet: Edited Two Covers Together

Trapped Mind: Illustration Over Cover

Two Week Curse: Edited Multiple Cover Elements Together

April 2023

Builder's Legacy Artbook

I designed and formatted the 20-page Builder’s Legacy Artbook in InDesign, setting the bleed and margins for printing, a grid system for layout, and a style guide for colors, shapes, and typography.

The book cover was designed first, and I matched its diagonal background in the interior pages. The Gear pages adhered to it more subtly with diagonal shapes to fit the different style and function of those pages.

I rasterized the .png Faction Logos and then edited them to look like metal coins in Illustrator and Photoshop.

Front Cover (Right), Back Cover (Left)

April 2023

Existential Threat Kickstarter Graphics

I was in charge of creating the visual aspect of the Kickstarter campaign and decided that graphics should be derived from aspects of the book cover (gold foil, yellow color, background, and typefaces-either direct or similar) and the author's branding (body-copy typeface, blue color, and star bullet points).

Header Image

Rewards

Add-Ons

Section Headers

Shipping Rates

Jan 2023

Merchandise Designs

For the home page of the website, I created the slider images, section banners, and audiobook thumbnails. The slider images and audiobook thumbnails utilized their respective book covers and were edited to fit the dimensions of the area they would be displayed in. The section banners were designed to follow the overall brand of the author, so I used the brand colors and the style I have been developing: soft, nebula space with scattered stars. The merchandise created for the Ten Realms series utilized cover art from the books, hand-crafted military-inspired typography, and original illustrations.

December 2022
Connection Unkown Kickstarter Graphics

I was in charge of creating the visual aspect of the Kickstarter campaign and decided that graphics should be derived from aspects of the book cover (gold foil, color, and background) and the author's branding (typefaces and star bullet points).